So, Ford has a new guck. I only caught a few seconds of the ad touting The Blue Oval's "Grand Unifying Concept", but I'm reasonably sure Mr. Bill promised that, from now on, all Ford motor products will be known for… innovation. Should reality somehow mirror hype, Ford's eight brands will heretofore produce cutting edge vehicles that do way cool stuff that will make both consumers and the competition sit up and say "Whoa, Dude!" Maybe, but I reckon innovation is as likely to save FoMoCo as a GM buyout.
For one thing, most people view innovation (a.k.a. change) as only slightly more desirable than hepatocellular carcinoma. Automobilists don't want to drive the radical new machine bristling with innovative technology and design. They want the same car as the one they're driving, only a bit newer. How else could you explain the fact that GM continues to sell cars that are two product cycles behind the competition– to the same people who bought one before? Sure, automakers put a lot of gee-whizzery in mass market motors, but there are still a large number of motorists who'd rather celebrate their birthday at the Registry of Motor Vehicles than program a sat nav system.
Recent Comments
Derek Kreindler - Zero, they are keeping their fan pages but pulling banner ads
JaySeis - Yeah! This is Amerika! Where we roll up our sleeves and the Gov. builds/does one big thing (The Fifty, A-bomb, Moon walking, Interstates, insert your fav and yell...
doctor olds - These Toyotas are all built on the same platform: Lexus RX 330; Toyota Avalon, Camry, Camry Hybrid, Sienna, Venza
ranwhenparked - This is a tough one. The mid 60s were something of a golden age for GTs, so you really...
supersleuth - 10K oil changes (of plain old 5W-20 dino oil)are exactly what my Fit’s maintenance minder calls for. The car still runs like new at over...
28-cars-later - Preaching to the choir.
geeber - FreedMike: Obviously, the first program is a mixed bag – weak borrowers are weak borrowers no matter how you slice it, but as far as I’m...
Educator(of teachers)Dan - Corvette is the obvious choice. :)
tonyola - How about a first-year Olds Toronado? Yeah, it’s big and thirsty but that wasn’t a...
BigOldChryslers - If I was bringing this car back to the present time: Dodge Charger, 426 Hemi If this...