Here's the thing: the 2004 Honda Civic Si has already been written off. Somehow, the car that popped the cherry for America's import racers has become an also-ran, outgunned by a new generation of high-horsepower compacts like the Subaru WRX and Dodge SRT-4. Honda's legendary hatchback now finds itself in an awkward and unfamiliar position: on the outside looking in. So is it time to say 'Sayonara' to the Si?
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Naming a sports car an "S2000" was not an auspicious start for Honda's open-top pocket rocket. It probably sounded way cool at the time, but it's SO four years ago. And yet the little roadster still has its supporters. Earlier this year, Car and Driver magazine included the Honda in their "10 Best Cars", calling it "pure and involving". Me, I call it old and aggravating.
Over the last year, we've watched Ford officials desperately plugging the fruits of their 'reinvigorated' Mercury brand. The Blue Oval's trumpeted reinvestment into the fallen badge can be summed-up thusly: more reheated Fords in shinier tins. The main difference from previous attempts to keep the former purveyor of flatheads from flat-lining lies in Ford's willingness to tarnish old monikers like Monterey, Montego and Marauder to sell a few extra units. What's old is new again, and vice-versa.
Journalists attending a Mercury press event these days must muffle their guffaws while Elena Ford's minions wax euphoric about 'rebirth' and 'DNA', only to pull the sheet on, say, the Mariner, a Ford Escape that emerged from fashion school with a skosh more chrome and an analog dashboard clock. This latest Mercury may in fact be a competent little SUV; the Escape from which it spins isn't at all bad. But most of the Mariner's salient points are available on the cheaper bread-and-butter Escape. So why bother?
I find the average pickup truck’s buckboard ride and apple cart handling a constant source of wonder. If they can put a man on the moon, why can’t they put the lunar rover’s suspension on a pickup truck? Yes, I know: if you want to carry heavy things, coil/leaf suspension is your only option. But why would anyone who doesn’t schlep stuff for a living actually choose to drive a pickup?
Is Scion a brand or corporate sleight-of-hand? The sales campaigns for the xA and xB display an ongoing and achingly self-conscious attempt to endow the Toyota subsidiary's products with its own distinct, youth-oriented identity. The company's demographics show that the marketing boys have, at the least, established a beachhead amongst their target market. In California, the xA and xB have demonstrated their appeal to young customers who fear that Mom's Camry is just too… well… Chevrolet.
On the other hand, Scion's products smack of parts bin engineering. Apart from their unconventional shapes and higher quality, the xA and xB are thoroughly banal commuter tins. In fact, consumers have seen their ilk before; a goodly portion of the pairings' greasy bits being cribbed directly from the prosaic Echo (a rare vehicular misfire for The House of Toyota). Scion's initial offerings may be cheerful, but they're also cheap.
Toyota claims the xB is "all about attitude". Roger that. Anyone willing to drive a van that causes children to point and laugh– and let's be clear about this: the kids are laughing AT the xB, not WITH it—needs a bullet-proof 'tude. Maybe that's why Toyota markets the xB under its youth-oriented Scion brand: the company reckons that only the arrogance of youth could protect an xB owner from the constant snorts of derision garnered by this, this, thing. And yet…
Unlike the Pontiac Aztek, an SUV so gruesome it turns onlookers to stone, the xB is not a heavy-handed pastiche. Sure, there's a bit of bread van, a touch of funeral hearse, a soupcon of the old mini, a hint of an industrial air conditioning unit. But the xB is what it is, in a non-apologetic kind of way. If you like owning something "distinctive", well, Scion's boxy four-door is certainly that. The xB is at least as visually arresting as a Ferrari, Bentley or Aston— for $14k.



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