Porsche has received a lot of criticism for building a truck. The New York Times, America's 'newspaper of record', recently weighed in. They ran an article pegged to a Porsche owner so disillusioned by the Cayenne's appearance you half expected him to run his 911 into a wall. If that wasn't enough to depress Porsche's stock price (it was), USA Today revealed the company's claims that they'd sold the Cayenne's first year's production run were a tad misleading; the assertion was based on 'expressions of interest' rather than deposits.
Of course, the pundits and purists are right: Porsche has no more business building an SUV than McDonald's has serving burgers by candlelight. So what? Once the novelty wears off, Cayenne sales will wither, profits will dip, and the company will return to basics. They'll build something small and sporty that enthusiasts will lust after with hormonal fury. They did it in the 80's with the Boxster. They can do it again. At worst, the Cayenne will turn out to be an expensive distraction, a bizarre footnote in the company's illustrious history. Other German manufacturers will not be so lucky.
Recent Comments
newcarscostalot - It looks nice. I would like to see a head to head comparison against this vehicle and other trucks under contolled conditions to see how it stacks up.
Cammy Corrigan - May I remind people that the 240000 figure is a production figure. They use those units to sell GLOBALLY, not just in the US. Through...
reclusive_in_nature - I think the recent Impala SS is worthy of the moniker (of course I own one). Say what you want about it’s handling or how hard the plastics...
reclusive_in_nature - So the vehicle company that isn’t castrating itself to meet CAFE regs is the one domestic company that hasn’t gone tits up. What a shock.
confused1096 - Very briefly in the ’80s there was a Camaro with a 4-pot under the hood. It barely got out of it’s own...
confused1096 - My best friend has a very well preserved ‘85 or ‘86. Great little truck for what it was, very well...
guyincognito - @ Robert Schwartz, Have you not been in Michigan lately? Most everyone still applies the possessive to all businesses. I’m going to Miejer’s, I...
guyincognito - Seriously? I’m no truck guy, but I still think this vehicle is more in line with the F-150’s mission than a Lightning. Why diminish the advantages of a...
Kendahl - The Mini is so different from the various BMW coupe and sedan models that I have to remind myself that it is built by the same company. I...
guyincognito - “Anybody can slap a few shiny shocks on a truck and some fender flares. This truck is really nothing more than a “ZR2″ F-150.” As someone with...